Where product, story and strategy come together

Meet Livia & Catherine

We bring together marketing, creative direction, and production to create campaigns that feel considered.

With a background spanning fashion retail, e-commerce, and content creation, we approach projects with both a commercial and creative mindset, shaping ideas that not only look right for your brand, but also work across the wider market. From early concept through to final delivery, we stay hands-on throughout, making sure everything connects back to the product, the customer, and the brand.

We work closely with each client, keeping the process collaborative and straightforward. Whether it’s building a seasonal campaign or creating ongoing content, our focus is always the same, thoughtful ideas, well executed, and relevant and effective content across channels.

What we do…

We’re all about shaping a brand’s identity with originality and creating a voice that truly resonates across every part of the business.

We love crafting social trends that are fresh and in tune with the audience, while also pushing creative boundaries in amazing locations like the Canary Islands and Morocco, as well as in the studio and closer to home.

Stories that spark connection. Campaigns that drive engagement.

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Curated Team Assembly
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Talent Casting & Contract Negotiation
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Product Curation & Styling Direction
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Creative Concept & Narrative Development

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Artful Moodboarding & Pose Direction
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Location Discovery & Scouting
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Bespoke Set Design & Build
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Editorial Wardrobe Styling
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Hair & Makeup Artistry
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Full Production Management
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Photography Direction & Capture
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Cinematic Direction, Lighting & Colour Grading

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Retouching & Post-Production Refinement
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Prop Sourcing & Acquisition
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Videography Direction & Briefing
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Production Oversight & Final Refinement
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Call Sheet Design & Shoot Coordination
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Budget Strategy & Management
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Two minds. One vision.

Fergaci is built on a rare partnership, strategy and lens working in perfect sync. Livia leads with brand thinking and production precision; Catherine captures it with honesty, texture and warmth. Together, we guide every project from first concept to final image, with senior eyes on every detail throughout.

We go where the story is.

From the sun-bleached landscapes of Morocco to the wild coastlines of the Canary Islands, we believe the right location is half the story. We don't settle for convenient, we scout for extraordinary, because the world your brand inhabits says as much as the product itself.

Strategy meets soul.

We don't just make beautiful images, we make images that work. Every campaign we create is rooted in brand strategy, built to resonate with your audience and drive real commercial impact. Heritage brands trust us because we understand that authenticity can't be faked, and that the best creative always starts with a deep understanding of who you are.